On July 10, 2024, the 35th Malaysia International Machinery Fair (MIMF) commenced with a momentous soft launch, heralding the start of an exhilarating exploration into advanced technology and industrial innovation. This year’s event is especially meaningful as it coincides with the 50th anniversary of diplomatic relations between Malaysia and China, fostering deep exchanges and collaborations.
Set to unfold from July 11 to 13, 2024, at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur, the fair promises an expansive venue for exchanging ideas and cutting-edge technologies that will shape the future of the machinery industry. This dual celebration highlights the evolution of bilateral ties and underscores Malaysia and China’s commitment to pushing the boundaries of industrial growth and technological advancement.
LEFT: Cui Xin You, General Manager of the Fourth Business Department, CMEC International Exhibition Co., Ltd.; Datin Dr. Norli Hj. Alias, President of Persatuan Usahawan Wawasan Wanita Malaysia; Datin Fan Shu Hua, General Manager of ES International Event Management Sdn Bhd; Tan Kok Wai, Member of Parliament for Cheras Kuala Lumpur & Former Prime Minister’s Special Envoy to the People’s Republic of China; Dato’ Chong Chong Tik, Managing Director of ES International Event Management Sdn Bhd; Lady Puan Sri Dr. Susan Cheah, Life President of the Malaysia-China International Trade Link Association (MACITA); and Bao Wei, Marketing Director of SUMEC International Technology Co. Ltd.
Strengthening Bilateral Ties through Innovation
At the core of MIMF 2024 is the commemoration of half a century of diplomatic relations between Malaysia and China. Central to the festivities is the High-Technology Forum, which now includes the new Smart Tech program. This expansion not only showcases the latest innovations but also fosters deeper collaborations, reinforcing both nations’ dedication to technological excellence and industrial progress.
The participation of numerous entrepreneurs and exhibitors from China amplifies MIMF 2024 as a dynamic platform for networking and collaboration. Beyond the exchange of cutting-edge technologies and innovations, the fair serves as fertile ground for exploring partnerships and investment opportunities, pivotal in enhancing bilateral trade relations and economic cooperation.
READ: A Legacy of Excellence: The 35th Malaysia International Machinery Fair (MIMF) 2024
MOU with SUMEC International Technology Co. Ltd.
A significant highlight was the signing of a Memorandum of Understanding (MOU) between ES International Event Management Sdn. Bhd. and SUMEC International Technology Co. Ltd. This landmark agreement initiated a partnership aimed at organizing 365 online exhibitions for MIMF, promising expanded global visibility and enriched interactive experiences
The MOU ceremony, officiated by Datin Fan Shu Hua, General Manager of ES International Event Management Sdn Bhd, and Bao Wei, Marketing Director of SUMEC International Technology Co. Ltd., marks a pivotal step towards fostering innovation and collaboration within the machinery industry.
A Testament to Strong Partnerships
The ceremony was attended by notable figures including Tan Kok Wai, Member of Parliament for Cheras Kuala Lumpur & Former Prime Minister’s Special Envoy to the People’s Republic of China; Dato’ Chong Chong Tik, Managing Director of ES International Event Management Sdn Bhd; Lady Puan Sri Dr. Susan Cheah, Life President of the Malaysia-China International Trade Link Association (MACITA); Cui Xin You, General Manager of the Fourth Business Department, CMEC International Exhibition Co., Ltd.; Datin Dr. Norli Hj. Alias, President of Persatuan Usahawan Wawasan Wanita Malaysia; Dato Seri Abu Hasan Mohd Nor, President of DPUM and other esteemed guests from Malaysia and China. Their presence underscored the event’s significance and demonstrated robust support from both Malaysian and Chinese communities, emphasizing their shared commitment to fostering closer industrial cooperation.
As MIMF 2024 unfolds, organizers are confident that the expertise and experiences shared will significantly contribute to its success. The collective efforts towards innovation and collaboration are expected to pave the way for a prosperous future, particularly benefiting small and medium-sized enterprises (SMEs) poised to capitalize on these advancements.
In conclusion, the Malaysia International Machinery Fair 2024 is a beacon of innovation, collaboration, and mutual prosperity between Malaysia and China. As the event progresses, it is poised to reinforce its role as a pivotal platform driving technological advancements and industrial cooperation across borders.